Common Myths Concerning Nonprofits

There are thousands of nonprofits that are started in the United States every year.  Most are started for excellent reasons, someone finds a need and establishes a nonprofit to meet that need.  The nonprofit or civil society sector accounts for between 5% to 7% of the Gross Domestic Product of eight countries studied by John Hopkins University.  This is as much (or in some cases more) than the banking, insurance, financial services, construction and utilities industries individual share of GDP.  However, as well meaning as founders of nonprofits can be, there are persistent mythologies surrounding nonprofit management.  Greg McRay of the Foundation Group takes on a few.  I would love for people to send me their favorite myths!  Bunnie

Common Myths Concerning Nonprofits
by Greg McRay, EA

Just yesterday, I was interviewing a new student intern candidate in my office. During the course of our wide ranging discussion, the conversation turned to some of the interesting misconceptions we encounter with clients. I made the comment that we often feel like the crew of the Discovery Channel show, Mythbusters. There is a never-ending supply of well-entrenched myths and misconceptions in the nonprofit world…and dispelling them is part of our job! In this article, let’s take a look at a few of the more common ones.

MYTH: Build it and the grants will come.

FACT: Uh, good luck with that.

We get to burst this balloon a lot. Many who are starting nonprofits for the first time are convinced the government is waiting with bated breath for them to get going so they can cut them a check. Given the drunken sailor spending spree in Washington, it’s certainly understandable, isn’t it? Jokes aside, this is too often the by-product of a less-than-ethical fringe of the fundraising profession. Whether it is over-hyping the latest grant writing workshop or selling books on late night infomercials, this mindset doesn’t just come by accident. Here’s a newsflash: Startups are rarely grant funding recipients! The typical startup is much better served by focusing its efforts on building a fanbase of committed donors and only later looking to grants to help them expand what they have proven they can do.

MYTH: Nonprofit means you must zero-out at the end of the year.

FACT: Great plan…assuming you’ve got a pot of money waiting for you New Year’s Day!

Just a couple of weeks ago, a good friend approached me at church. She was recently elected to serve on the board of a small charity and at her first meeting, several of the existing board members were discussing their dilemma: The organization was quickly approaching the end of the fiscal year, but still had money left over. The conversation revolved around how they could spend down this money before the clock ran out. Well, her instincts told her this didn’t sound right. Good for her! And even better that she asked me about it.

I suspect the origins of this myth might be in the corporate world where departmental budgets are often use-it-or-lose-it. Anyone who has worked for a large corporation may be familiar with the race to spend down the budget in years of surplus. Combine that mindset with the notion of nonprofit, and you’ve got a myth in the making. I certainly hope your nonprofit is not sitting on $0 when the ball drops in Times Square!

MYTH: If our nonprofit’s purpose is not panning out, we’ll just shift gears and go in another direction.

FACT: Not so fast. You might want to make sure Uncle Sam is OK with that.

This sort of thing happens all the time. For example, ABC Charity was formed to raise money for cancer research. After a couple of years of disappointing results, the board sees the devastation from the latest disaster and decides to retool their organization as a disaster-relief charity. They make plans to travel to Haiti/New Orleans/Wherever and provide shelter and hot meals to those impacted.

Don’t get me wrong…there is nothing wrong with that in principle. In practice, it is not so simple. When the IRS granted tax-exempt status to this nonprofit, it was on the basis of its proposed program: fundraising for cancer research, not disaster relief. A serious change in purpose and program requires that the IRS be notified in detail on the next Form 990 that is due. Even then, it is highly probable that your case will be transferred to Cincinnati for further review and questions before approval is granted.

This list could go on and on and on. Sometime soon, we’ll share some more common myths and their corresponding realities. Here’s to facts!

You can contact Greg at the Foundation Group, http://www.501c3.org/

Micromanagement: Board Style

One of the biggest complaints I hear from executive directors and board members alike is about board “micromanagement.” Executive directors are driven crazy by it and fellow board members feel their time is being wasted, in board meetings or retreats, when boards engage in the minute details of organizational operations.

Recently an executive director of a million dollar a year nonprofit revealed that he had a $500 limit on his signing authority. $500 doesn’t get you a lot and if you have to go to the executive committee or full board for every expense over $500 you’ll be spending a lot of your time asking for permission. A basic brochure print job can easily run over that limit. A copier contract will certainly top that limit. Heck, coast to coast airfare could force you to seek board permission.

Some boards want to approve every press release the executive issues, resulting in several edits, rewrites, etc. Other boards involve themselves in what kind of paper the organization uses, issuing edicts on “green” content percentages or which manufacturer the organization will purchase paper from.

The craziest thing I ever saw was a frustrated executive who had been asked by the board to account for every minute of his time and his plan for every minute of his time for the coming year. What should have been a broad work plan with achievable goals resulted in a day by day projection (for 365 days) of what projects he and his staff was going to work on. When I flipped through it all I could think of was how toxic the executive/board relationship had become.

One executive I knew could never take a real vacation; he was expected to be on committee and board conference calls even though he was supposed to be on vacation with his family. In another instance, a treasurer wanted to re-open an audited financial statement because he found a $10 discrepancy. Thank goodness the accountants convinced the treasurer that in order to remedy the $10 discrepancy it would cost the organization about $1,500 in accounting fees.

Then there are the boards who insist upon approving every hiring decision down to the receptionist at the front desk. Or the boards that want a presence at every meeting the executive has with other organizations. And the boards that want the executive to “clock in” and “clock out.”

Micromanagement is never good, whether it’s a board micromanaging an executive or the executive micromanaging staff. Micromanagement is literally saying “we don’t trust you to do the job right.”

I firmly believe that when an organization hires an executive they should hire the best talent they can find and once done, trust that person to be professional, competent and capable. And if that person proves to be none of those things, then it is the board’s prerogative to fire them. But to hire an executive and then treat them like an errant child who needs constant oversight is demoralizing to the executive and to the organization.

What is the job of the board? Two things: setting policy and fundraising. Unfortunately in the nonprofit sector most boards do both of those things badly.

Setting policy means determining goals for the organization and then leaving it up the executive how he or she will reach those goals. For example, a board may say that they want a 15% growth in membership over a twenty-four month period. Now it is up to the executive to figure out how to achieve that membership goal. Or a board may say it wants the organization to offer new services such as specific types of membership training, then it is up to the executive to determine how that training will be delivered.

On the second topic of board fundraising, this is probably the area I hear the most complaints about from executives, because most boards don’t do any fundraising. They talk about fundraising, they promise to raise money, they come up with grandiose schemes for bringing money through the door, but rarely to never do they actually execute the plan or deliver on their promises. Recently an executive told me of a special fundraising event in which only one of his board members actually bothered to show up, even though the event was the board’s idea.

If you are a board member I want you to take a long hard look at how the board manages the executive. Has the board hired the best and the brightest and is the board allowing that person to do his or her job? Or is the board way too involved in the day to day operations of the organization? Ask yourself at the next board meeting which things the board is micromanaging. If the board makes a decision, is that a policy decision or is it telling the executive how to do his or her job?

There is no doubt that when boards stop micromanaging, executives can shine and relationships can improve all the way around.

A Value Menu for Your Non-Profit

More than anything else, when it comes to fundraising, you've got to think like your donors. Besides their charitable giving to causes they believe in, what is their "bottom line?" Adam Miller makes some interesting observations and brings up a point: how many nonprofit CEO's or board members really understand how tax laws work? That's a question for your next board meeting! Bunnie

A Value Menu for Your Non-Profit

Connecting with donors to improve their bottom line… and yours.

by Adam Miller

I love watching folks order from the value menu at fast food restaurants. Fast food chains are competing for business in a difficult economy. They are promoting the value of their food and calling hungry customers to action. I believe they are on to something; it seems like more and more folks are piecing together meals that can be paid for with spare change.

How are you adding value for your key donors? How are you calling them to action? Most key donors are already passionate about your organization. They are already giving and they don’t need a sales pitch. Instead, you may be able to sweeten the deal and build a relationship by presenting them with a menu of options that will add value.

You can do this by understanding how your donors are taxed and working with them to give more effectively. If you save them money by allowing them to give more to your organization, you have succeeded. Their finances are better because they did something they were passionate about.

Understand charitable donations. Folks give in different ways and from different sources. Here are a few basics on charitable giving:

Checkbook Philanthropy. When a donor writes a check, they are using after tax income to support your organization. If you are a tax-deductible organization they will receive a deduction at the end of the year which will reduce taxable income… maybe! In order for this to help, your donors must itemize on their tax return. According to the IRS, only about 36% of tax returns for individuals and families are itemized.

Appreciating appreciated assets. In this economy, it is difficult to discuss assets that have gained in value. This sort of conversation with donors at the end of 2008 may have gotten you laughed out of the room. Despite how things feel in this economy, many Americans still have securities and real estate that has appreciated. If they were to sell these assets they would owe capital gains on the appreciation. If your donor bought stock at $1 per share and sells at $10 per share, she owes capital gains tax on the $9 of taxable gains. However, if she were to gift that $10 stock to your organization, she gets a deduction for the entire $10. Remember, she only paid $1. As icing on the cake for your donor, she no longer owes the capital gains tax because she made the charitable contribution. Your donor supported your organization, got a full deduction, and did not have to pay the tax on capital gains. She has saved money.

Let them leave a legacy. What would happen if your largest, most consistent donor passed away tomorrow? How would it affect your budget? If your donors are passionate enough to offer support during life, perhaps they would be equally passionate about supporting your organization after they are gone.

There are many ways to go about this. It can be as simple as adding your organization as a beneficiary on an investment account. Some donors opt to create charitable trusts, donor advised funds, or participate in charitable foundations. These options offer flexibility and can allow donors to receive a deduction now, remove assets from their estate, and support your mission long term.

Don’t get overwhelmed, get help. You are probably a bit concerned at this point, feeling like your role in the organization just got bigger. There is good news: you don’t need to know everything about taxes, deductions and charitable giving to be effective. Instead, consider partnering with folks who are passionate about your organization, and who know their stuff when it comes to taxes. Seek out financial advisors, accountants, and attorneys, partnering with them to educate donors. You may find a few of these professionals are already a part of your donor base.

Tax laws are constantly changing but professionals in your community can keep you ‘in the know’. Ask these folks to look for tax changes that may benefit your organization and act as a call to action for donors. Use each opportunity to present a newsworthy new addition to a robust value menu.

You are beginning to look like a super-hero. You are connecting with folks that are passionate about your organization and you are adding value by saving them money. Congratulations!

Adam is a Candidate for CFP® certification, a trusted fiduciary and fee-only financial planner at Elderado Financial. He works passionately to help families pay less in taxes and give more to the people and organizations they care about.