Here’s an Easy Charity Auction Tip: Use Surveys
by Sherry Truhlar, Red Apple Auctions
“If you could have one superhuman power,” he’d ask, “What would it be?”
Surveys are an excellent yet underutilized charity auction tool. Here are some questions you might ask:
- Did you attend the gala as a sponsor, as a guest, or as an individual ticket holder?
- What city / suburb is most convenient for you to attend a fundraiser?
- How many fundraisers do you attend in a year?
- What night of the week are you most likely to attend a fundraiser?
- Where did the proceeds of the gala go?