After a brief break, I thought I'd return with one of my favorite media experts, Bob Crawshaw, of Mainstreet Marketing Australia. And it's not just one post but two that I thought went well together. If you are choosing a media spokesperson you need to give thought to how that person "presents." And every organization should plan how to present their story in pictures, video and graphics. I think Bob's bottom line advice is plan and prepare. Most recently Bob has begun a blog talk radio show Traffic on Maine Street. Tune in when you get a chance! Bunnie
Bob Crawshaw, Mainstreet Marketing
Seven Things a Media Spokesperson Should Be
- Know the topic you are presenting to the media.
- Be able to speak with authority about what your organization does and answer general as well as specific questions.
- Be well-groomed and dress suitably.
- Uses plain language and speak clearly and simply.
- Be continually contactable by mobile or cell phone.
- Be reasonably flexible about when and where to be interviewed.
- Be available by phone or email for any follow-up questions after the interview.
The Media Are Hungry for Pictures
A picture is worth a thousand words