Wednesday, November 11, 2009

Freebie Corner!

The best things in life are free. And if your budget looks like a lot of nonprofit organizations’ budgets, free is absolutely essential.

Recently I was contacted by two people regarding some terrific freebies. The first is Blackbaud’s Conference for Nonprofits being held in Charleston, South Carolina, November 16-18. Registration is now closed as the conference is sold out, however, some sessions are going to be streamed live from the conference.

All you have to do is go to http://www.blackbaud.com/events/bb_conf/video/bbcontv.aspx to stream the following sessions:

Monday, November 16
8:30 – 9:15 a.m. ET, General Session with Blackbaud CEO Marc Chardon
9:30 – 10:45 a.m. ET, Skill Building: Ethics Under Fire, presented by Jay Love, Joy Simpson, and Paul Clolery
3:45 – 5:00 p.m. ET, The Tough Questions We Aren’t Asking Ourselves, presented by Holly Ross

Tuesday, November 17
9:00 – 10:30 a.m. ET, Keynote Session, featuring Derreck Kayongo
11:00 a.m. – 12:15 p.m. ET, Future-Proof: Making Viable Plans in Uncertain Times, presented by Dean Feener
3:45 – 5:00 p.m. ET, DIY (Do It Yourself): Is Your Fundraising Strategy in Need of Makeover? Presented by Richard McPherson

Wednesday, November 18
12:00 to 1:30 p.m. ET, Keynote Session, presented by Steve MacLaughlin
1:30 to 2:45 p.m. ET, Google Analytics® and Search Engine Optimization: Turning Information into Knowledge, presented by Bo Crader and Chris Tuttle
3:15 to 4:45 p.m. ET, Launching the Space Shuttle: Practical Advice to Ensure a Smooth Public Launch of Your Website, presented by Raheel Gauba

I know it’s not the same as “being there” but conference registration runs several hundred dollars and if you can hear some of the same workshops and thought innovators for free, then that’s a good deal.

The next freebie comes from Mark Buzan, at Action Strategies in Canada. Mark is hosting a free webinar called "Yes, Non-Profits CAN build an Energized Fan Base through Social Media" on November 24, 2009 at 1 p.m. Here’s how Mark described it:

Social Media can be an exciting or scary prospect for non-profits and association executives. Carrying on an effective strategy is a crucial requirement if an organization is to form a wide base of popularity for its cause and create a true online community. But with thousands of social networks available, how are you to know which ones will best advance your cause? If you are on the leading edge, you are on Facebook, and maybe even have experimented with YouTube. But is all of this giving you exposure? Are you actually being called by media? And how are you doing in your search engine rankings? There are many strategies required of an effective social media relations campaign. In undertaking your campaign, you need to consider the following - are you effectively:

Establishing the required "push" versus "pull" marketing tactics that will increase your online fan base
• Linking your current offline marketing techniques with effective online marketing techniques
• Determining who should speak for your organization on social media sites
• Developing an Anchor and Outpost strategy can significantly increase your exposure – and your search engine ranking
• Determining which PR sites you should join – and which you should not?
• Do you know how to use Social Bookmarking to leverage your efforts even further?

Social media is not a one-size fits all response. It requires thoughtful consideration. What strategies are you undertaking?

Mark’s a great guy, you won’t want to miss this one. You can register at http://socialmediafornonprofits.eventbrite.com/

So this also gave me an idea…as I find free resources I will report them to you as a “Freebie Corner!” Cheers! Bunnie

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