We are meeting with more people on a face-to-face basis and decreasing direct mail activity. Relationship building for now and in the future is our focus. We have worked with our chaplains at both the Hospital and Hospice to host memorial ceremonies when we place leafs on our Trees of Life.
Our Employee Campaign this year was greater than ever because we stressed that during these difficult times, people still do fall ill and that the improvements the Campaign funds would not otherwise occur were it not for philanthropy. We met with as many departments in person as would allow us to present.
Regarding corporations as well as individuals, we are focusing on our existing partners as well as the ones who have no giving history. The latter is not typically advised but we are specifically seeking potential donors who may never have been asked. Then we are arranging private tours whereby our new friends are delighted to see the breadth of our service to the community. They really didn’t know who we were and who we served before the visit.
The number one reason why people give is because they are asked. Think of all the potential donors who are not being asked. If we don’t ask during hard times we are pre-judging people’s dedication to the causes they care about and may support especially when the need is greatest. Know what your need is. And be able to define what would happen to the constituency you serve were you to disappear.