You've thought about it and whether or not it could work for your nonprofit...video conferencing replacing in-person meetings. How can you properly convey important information when you aren't in the room? Video conferencing has come a long way in the last few years as broadband has been deployed. And if you're not videoconferencing at least some meetings, maybe now is the time to take a serious look at its advantages (economic and social) and whether a video conference model is right for you. Bunnie
Video Conferencing for Nonprofits
by Arron Brown, Editor of Lifesize.com
The downturn in the economy is very much upon us, small, medium and large nonprofits continue to struggle during these drawn-out and daunting times. Nonprofits have struggled particularly, and have come up against their toughest challenges yet. The constant need to tighten budgets and employees has become standard practice within many nonprofits. With nationwide cuts and reduced public activity, many nonprofits have had to act swiftly to ensure that their organizations can carry on with their day-to-day duties as normal.
Many organizations within the nonprofit sector are likely to have their offices spread across Europe and in some cases, the globe. Due to funding and budgets being cut, due to the economic downturn, nonprofits have found it increasingly difficult to travel to their other sectors for important meetings and conferences. However, due to the recent introduction of web based onferencing software this allows the nonprofit to effectively connect with members and donors anywhere in the world, using the internet. This allows them to significantly save on large travel fees, whilst being able to speak to key members of their organization. There are numerous advantages to a non-profit organization when using web based video conferencing, some of which are as follows;
- Cater to the unique needs of staff members; allow staff to be more productive, by being able to work remotely or collaborate with other staff members
- Keep volunteers updated; Train and organize volunteers upon upcoming issues and events within the organization.
- Brief the community; Allow society members to be regularly updated with company news and broadcasts.
While video conferencing is still the most expensive of all electronic conferencing options, costs have decreased substantially since the beginning of the 21st century. This has made it possible for non-profit organizations to use this communication resource more frequently, and still remain within their budgets. This includes the cost of video conferencing equipment, site certifications at conference room sites, and the conference fees that apply during a live conference. In the years to come, more innovations in electronic communications will likely reduce the cost even further, making this resource even more cost efficient for organizations of all types and sizes.
By incorporating video conferencing within a nonprofit organization, they can be rest-assured that their costs will be significantly reduced, not only this but, productivity within the organization will be much more effective. Neighboring communities and societies will also feel much less pressure without the need of travelling hundreds of miles for important meetings and discussions.
The goal of "Nonprofit Conversation" is to provide a forum for discussion of nonprofit success and challenges. Bunnie Riedel (host) provides advice, observations and solutions for the nonprofit community. Guest bloggers will be invited to share their ideas and interviews will be conducted with nonprofit executives, board members and other experts in an effort to create a "conversation."
Monday, November 15, 2010
Monday, November 8, 2010
Department of Justice Issues Rulemaking Notice on Mandatory Website Accessibility for the Disabled
Website accessibility is important for nonprofit or nongovernmental organizations. In the United States, our Americans with Disabilities Act (ADA) requires that all governmental or private entities that open their doors to the public be accessible, and that includes their websites. However, the notion of accessibility should be an important subject for nonprofits throughout the world. According to the New York based Disabled in Action, 18% of people have a disability with 12% reporting a severe disability. Internet accessibility is especially important to those who have visual or auditory disabilities. And this becomes even more critical as populations age. So while this article from the law firm Venable is United States centric, I hope it gives our international readers ideas for making their online presence even more friendly to disabled populations. Bunnie
Department of Justice Issues Rulemaking Notice on Mandatory Website Accessibility for the Disabled
by George W. Johnston, James Edward Fagan, III and
Jeffrey S. Tenenbaum
The United States Department of Justice (DOJ) recently reiterated its intent to enforce website accessibility standards under the Americans with Disabilities Act (ADA). The DOJ is focusing on ensuring that covered entities provide ready access for the disabled to their websites. In short, the ADA accessibility rules cover any entities (governmental or private) that open their doors to the public, including nonprofit organizations, places of lodging, retailers, restaurants, medical facilities, banks, local governments, and schools, among others. Any nonprofit with a public website is directly affected by theses accessibility rules. The DOJ has consistently maintained the position that websites operated by covered entities are “public accommodations,” and recent court decisions have supported this view. The courts have reasoned that websites serve as extensions of, and invitations to, the physical structures that serve as more traditional public accommodations.
and Jeffrey S. Tenenbaum
The DOJ has issued an Advance Notice of Proposed Rulemaking (ANPRM) for public accommodation websites and has promised increased enforcement and heightened scrutiny of public and private websites. Through the public comment process, the DOJ seeks input on such matters as barriers to website accessibility, coverage limitations of the ADA, cost of compliance on small organizations and the need for increased DOJ enforcement. While the DOJ will solicit comments over the next several months before it issues final regulations, now is the time for entities covered by the upcoming rules to address any accessibility issues on their websites.
Nonprofit organizations should review their website content and design for accessibility by individuals with disabilities, including visual, motor and cognitive impairments. For example, web designers should be employed to provide text descriptions for visual content that is compatible with assistive technology (braille and screen readers) used by the blind. Web design should be consistent and easy to navigate, and all video and audio should be captioned and should minimize the use of color cues. Online recruitment and hiring capabilities should conform to all ADA standards as well.
In addition, website content should include a full description of how your organization provides full access to the disabled at its physical locations. Architectural and engineering compliance should be fully explained and all online purchasing opportunities should be available to persons with disabilities. Any barriers to, or limitations upon, accessibility should be fully disclosed. For example, a travel industry association should consider counseling its members to provide informative descriptions of access limitations for all facilities it recommends to the public. Similarly, retail industry associations should describe best practices to its member stores that regularly host the public.
Failure to comply with the new regulations may leave a covered entity exposed to damages and other compliance measures initiated by the DOJ, as well as lawsuits by individuals under the ADA. Venable attorneys will be monitoring DOJ’s rulemaking, as well as legal developments in the legislative and judicial arenas.
Department of Justice Issues Rulemaking Notice on Mandatory Website Accessibility for the Disabled
by George W. Johnston, James Edward Fagan, III and
Jeffrey S. Tenenbaum
The United States Department of Justice (DOJ) recently reiterated its intent to enforce website accessibility standards under the Americans with Disabilities Act (ADA). The DOJ is focusing on ensuring that covered entities provide ready access for the disabled to their websites. In short, the ADA accessibility rules cover any entities (governmental or private) that open their doors to the public, including nonprofit organizations, places of lodging, retailers, restaurants, medical facilities, banks, local governments, and schools, among others. Any nonprofit with a public website is directly affected by theses accessibility rules. The DOJ has consistently maintained the position that websites operated by covered entities are “public accommodations,” and recent court decisions have supported this view. The courts have reasoned that websites serve as extensions of, and invitations to, the physical structures that serve as more traditional public accommodations.
and Jeffrey S. Tenenbaum
The DOJ has issued an Advance Notice of Proposed Rulemaking (ANPRM) for public accommodation websites and has promised increased enforcement and heightened scrutiny of public and private websites. Through the public comment process, the DOJ seeks input on such matters as barriers to website accessibility, coverage limitations of the ADA, cost of compliance on small organizations and the need for increased DOJ enforcement. While the DOJ will solicit comments over the next several months before it issues final regulations, now is the time for entities covered by the upcoming rules to address any accessibility issues on their websites.
Nonprofit organizations should review their website content and design for accessibility by individuals with disabilities, including visual, motor and cognitive impairments. For example, web designers should be employed to provide text descriptions for visual content that is compatible with assistive technology (braille and screen readers) used by the blind. Web design should be consistent and easy to navigate, and all video and audio should be captioned and should minimize the use of color cues. Online recruitment and hiring capabilities should conform to all ADA standards as well.
In addition, website content should include a full description of how your organization provides full access to the disabled at its physical locations. Architectural and engineering compliance should be fully explained and all online purchasing opportunities should be available to persons with disabilities. Any barriers to, or limitations upon, accessibility should be fully disclosed. For example, a travel industry association should consider counseling its members to provide informative descriptions of access limitations for all facilities it recommends to the public. Similarly, retail industry associations should describe best practices to its member stores that regularly host the public.
Failure to comply with the new regulations may leave a covered entity exposed to damages and other compliance measures initiated by the DOJ, as well as lawsuits by individuals under the ADA. Venable attorneys will be monitoring DOJ’s rulemaking, as well as legal developments in the legislative and judicial arenas.
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Monday, November 1, 2010
The State of the Nonprofit Industry (SONI) Survey
Two weeks ago, I had the good fortune of attending the "Better Together" Conference sponsored by Blackbaud. There were over 2,200 people at the conference. During the conference I attended a press event in which a few results of The State of the Nonprofit Industry Survey were reviewed. I found it interesting that such a broad survey could be conducted (worldwide) and that there could be found "global" trends in nonprofit management. Given the cultural and social differences between us, the nonprofit community is unique as a unifier worldwide! And, we all face similar challenges when it comes to accomplishing our mission. Bunnie
The State of the Nonprofit Industry Survey
from a Press Release by Melanie Mathos, Public Relations Manager, Blackbaud
Blackbaud, Inc. (Nasdaq: BLKB) today announced the release of the results from The State of the Nonprofit Industry (SONI) Survey, a global report covering general operations, fundraising, technology and Internet usage, and accountability and stewardship. Responses were received from 2,383 individuals in Australia, Canada, France, Germany, Italy, India, the Netherlands, New Zealand, the United Kingdom, and the United States. The survey was conducted in partnership with L’Association Française des Fundraisers, the Fundraising Institute of New Zealand (FINZ), the German Fundraising Association, Philanthropy Centro Studi, and the Resource Alliance.
“There is an increasing interest in the nonprofit sector in improving governance, planning, and fundraising, and investing in training and equipment to enhance organizational performance,” said Amy Comer, Blackbaud’s director of market research. “Blackbaud has conducted the State of the Nonprofit Industry Survey for six years to provide an overview of trends that can help nonprofits assess their operations and compare their performance with other organizations.”
Four global trends that emerged from the data include:
1. New fundraising and communication channels, although growing, are not replacing traditional channels.
Most organizations continue to leverage traditional channels, even while they are increasingly using new interactive channels. This use of new channels is placing a tremendous strain on organizations because revenue has not risen significantly in aggregate and yet costs for each communication channel have risen. This situation creates a demand for more integrated communication tools and database platforms.
2. ROI and organizational effectiveness are under scrutiny and more important than ever.
Baby boomers, which have entered their prime giving years in the United States, are not as trusting of government and institutions to solve problems and want to see greater evidence. However, this trend is clearly not just a United States phenomenon. Donors worldwide want to see evidence that their money is being spent well and that nonprofits are being run as efficiently as possible.
3. There is a new focus on the total supporter journey vs. traditional “donor management.”
In light of an increased focus on donor retention coupled with increasing costs for acquisition, constituent relationship management (CRM) is transitioning from transactional fundraising to a relationship-focused supporter journey. To have a constituent-centric focus, nonprofits need to consolidate data on supporters and eliminate silos so everyone in the organization has the same view of the many ways supporters interact with their organization. Technology is essential for helping them track the supporter journey, from service recipient to volunteer to event participant to donor.
4. Fundraising is emerging as a widely-recognized profession around the globe.
The vast majority of nonprofits around the world are expecting to increase their investment in fundraising staff, according to the SONI survey. It is clear that fundraising is no longer someone’s “part-time” responsibility. Techniques and data are becoming more complex, and the rate of change is increasing. What was once mostly art is rapidly becoming science, requiring new tools and techniques, partnerships, and better skilled staff.
To download the complete report, which includes an in-depth look at general operations, fundraising, technology and Internet usage, and accountability and stewardship around the globe, visit State of the Nonprofit Industry Survey
About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 24,000 organizations — including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, Hong Kong, the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.
The State of the Nonprofit Industry Survey
from a Press Release by Melanie Mathos, Public Relations Manager, Blackbaud
Blackbaud, Inc. (Nasdaq: BLKB) today announced the release of the results from The State of the Nonprofit Industry (SONI) Survey, a global report covering general operations, fundraising, technology and Internet usage, and accountability and stewardship. Responses were received from 2,383 individuals in Australia, Canada, France, Germany, Italy, India, the Netherlands, New Zealand, the United Kingdom, and the United States. The survey was conducted in partnership with L’Association Française des Fundraisers, the Fundraising Institute of New Zealand (FINZ), the German Fundraising Association, Philanthropy Centro Studi, and the Resource Alliance.
“There is an increasing interest in the nonprofit sector in improving governance, planning, and fundraising, and investing in training and equipment to enhance organizational performance,” said Amy Comer, Blackbaud’s director of market research. “Blackbaud has conducted the State of the Nonprofit Industry Survey for six years to provide an overview of trends that can help nonprofits assess their operations and compare their performance with other organizations.”
Four global trends that emerged from the data include:
1. New fundraising and communication channels, although growing, are not replacing traditional channels.
Most organizations continue to leverage traditional channels, even while they are increasingly using new interactive channels. This use of new channels is placing a tremendous strain on organizations because revenue has not risen significantly in aggregate and yet costs for each communication channel have risen. This situation creates a demand for more integrated communication tools and database platforms.
2. ROI and organizational effectiveness are under scrutiny and more important than ever.
Baby boomers, which have entered their prime giving years in the United States, are not as trusting of government and institutions to solve problems and want to see greater evidence. However, this trend is clearly not just a United States phenomenon. Donors worldwide want to see evidence that their money is being spent well and that nonprofits are being run as efficiently as possible.
3. There is a new focus on the total supporter journey vs. traditional “donor management.”
In light of an increased focus on donor retention coupled with increasing costs for acquisition, constituent relationship management (CRM) is transitioning from transactional fundraising to a relationship-focused supporter journey. To have a constituent-centric focus, nonprofits need to consolidate data on supporters and eliminate silos so everyone in the organization has the same view of the many ways supporters interact with their organization. Technology is essential for helping them track the supporter journey, from service recipient to volunteer to event participant to donor.
4. Fundraising is emerging as a widely-recognized profession around the globe.
The vast majority of nonprofits around the world are expecting to increase their investment in fundraising staff, according to the SONI survey. It is clear that fundraising is no longer someone’s “part-time” responsibility. Techniques and data are becoming more complex, and the rate of change is increasing. What was once mostly art is rapidly becoming science, requiring new tools and techniques, partnerships, and better skilled staff.
To download the complete report, which includes an in-depth look at general operations, fundraising, technology and Internet usage, and accountability and stewardship around the globe, visit State of the Nonprofit Industry Survey
About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 24,000 organizations — including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, Hong Kong, the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.
Labels:
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Monday, October 25, 2010
The Back Story: Great Taglines Promoting Good Causes
I just love the "Taggies." That's Nancy Schwartz's awards program to recognize fabulous "taglines." It's fun to read the entered taglines and to vote for your favorites. And then, Nancy puts them all together in a report! 2010 Nonprofit Tagline Awards
It's well worth signing up to get the report to share it with your board. And while taglines are not the final word on marketing your organization, they certainly go a long way toward making your organization or event memorable.
Think for a moment. What is your tagline? Does it truly capture your relevance and the good work you are doing? Is it time to tweak your tagline? Do you even have a tagline? Food for thought. Bunnie
The Back Story: Great Taglines Promoting Good Causes
by Nancy Schwartz, Getting Attention
A nonprofit’s tagline is hands down the briefest, easiest and most effective way to communicate its identity and impact, or to lead its fundraising campaign, program marketing or special event promotion.
But this high-impact, low-cost marketing tactic is often overlooked or under-emphasized by nonprofits. GettingAttention.org’s 2008 survey of nonprofits showed that 7 in 10 nonprofits rated their tagline as poor or didn’t use one at all. The majority of nonprofits not using a tagline indicated that they had not thought about it or couldn’t come up with a good one.
The Nonprofit Tagline Awards program is designed to address this missed opportunity, and guide nonprofits to craft effective taglines.
This year, for this first time, voters selected program, fundraising and special event tagline award winners, in addition to the strongest organizational taglines. The addition of these three new tagline types gave more organizations a chance to showcase their best efforts to engage their target audiences.
The 17 winners, reviewed in this brief video, were selected by more than 6,100 voters from 70 finalists, identified by our expert panel of judges. The finalists were drawn from 2,700 nonprofit taglines entered in the 2010 program.
2010 Award Winners
Fundraising Tagline: Oregon Zoo Foundation: Capital campaign to fund lions' return after 10-year absence—Bring Back the Roar!
This memorable tagline plants a strong seed in one’s mind–You can hear and see that lion roaring. It’s fun, pithy, emotional and unique with a clear call to action (an absolute must for fundraising messaging).
Program Tagline: Massachusetts Dental Society (MDS): Awareness campaign to educate the public about the important relationship between oral health and overall health—Your Mouth Can Say A Lot About You
MDS’ tagline is strikingly personal. As a result, it provokes immediate interest (with a touch of emotion, my mouth?), generating an unavoidable urge to know more about the program.
Program Tagline: Youth Service America (YSA): Semester of Service—Serve a Semester. Change the World.
YSA engages hearts and minds in its passionate focus on improving the world. Its tagline opens a world of possibility to students, and invites them to act.
Special Event Tagline: Hirshberg Foundation for Pancreatic Cancer Research: Kids Can Cure Fun Run, LA Cancer Challenge—Little Feet. Big Strides.
This tagline is extremely engaging and visual. It fosters an emotional connection by declaring that small children can make a difference, while highlighting the direct impact that those who run it have on the cause.
Organizational Taglines
Arts & Culture: Coffee House Press—Where good books are brewing
Nonprofit literary publisher Coffee House Press prides itself on its measured acquisition and editorial process, and the active discussions percolated by its publications. Its clever mash-up of a tagline clearly and succinctly conveys both aspects of its unique way of doing business. The surprise of the mixed imagery (books, rather than coffee brewing) makes it easy to remember.
Association: Indiana State Council of the Emergency Nurses Association (ENA)—E.R. You Watch It... We Live It!
The Indiana ENA’s tagline draws a clear connection between its mission and its service delivery and is emotional, fun and highly memorable. The tagline’s reference to E.R.—the longest-running primetime medical drama (15 years)—has broad appeal as long as the show stays in reruns.
Civic Benefit: Drums Not Guns—Instruments of Mass Percussion
This tagline is a clever play on words (instruments of mass destruction), but remains clear and powerful. That's a delicate balance to strike, and this tagline does it well as it paints a crystal-clear picture in your mind of this organization’s focus.
Education: Osher Lifelong Learning Institute at Clemson University—Because Curiosity Knows No Age Limit
The Osher Institute’s tagline is both poignant and emphatic. It is a definitive and positive statement on seniors’ characteristics and capabilities, likely to engage the very seniors who are prime prospects for participating in the Institute’s learning opportunities.
Employment & Workforce Development: Volunteer Blind Industries—Our Vision Does Not Require Sight
Volunteer Blind Industries’ tagline surprises with its play on the word “vision.” This tagline makes the organization’s focus clear in a concise and compelling way, with a touch of inspiration.
Environment & Animals: Save the Strays Animal Rescue—Finding good homes for great dogs
Working smoothly in concert with the organization’s name, this tagline conveys the essence of Save the Strays’ impact. Our judge for this tagline category called this tagline “emotional catnip for every dog lover.”
In fact, she was so moved by this tagline that she went to the organization’s website to learn more, and ended up making a donation. That’s tagline success.
Faith-Based & Spiritual Development: Religions for Peace—Different Faiths, Common Action.
This tagline’s impact is based in its clever use of contrast and comparison. It clarifies what Religions for Peace does, and how it works, in just four words. Powerful!
Grantmaking: Greater Menomonie Area Community Foundation—Connecting People Who Care...With Causes That Matter
The Community Foundation’s tagline emphasizes the value it adds to giving, while clearly educating those who don’t know it on its role in the region.
Although we’ve heard from a few other community foundations that use this same tagline, that fact alone doesn’t counteract its impact. One key criterion for a high-impact tagline is that it isn’t used by other organizations hoping to engage the same target audiences. Since community foundations serve specific regions, that criterion is met.
Health & Sciences: United Hospice of Rockland, Inc. (UHR)—When time matters most.
UHR’s powerful tagline is a heart-stirring message that’s hard to forget. This tagline works because it is so simple, yet profound.
Human Services: Canine Companions for Independence (CCI)—Help is a four-legged word
This tagline tells the story in a style that is honest, compassionate and smart. The play on words works here because it catches you a bit off guard and gets you thinking about what CCI actually does.
International, Foreign Affairs & National Security: Episcopal Relief & Development—Healing a hurting world
This brief tagline quickly highlights the way in which Episcopal Relief & Development approaches its work, as it motivates compassion and a desire to learn more. It’s straightforward but emotional, a proven combo for taglines that connect.
Library: Edmonton Public Library—Spread the words.
Edmonton Public Library’s tagline is another example of effective surprise as a familiar saying takes an unexpected turn. Who would have thought that one little “s” could make a tagline sing—and zing?
Other: Charity Navigator—Your Guide To Intelligent Giving
This tagline is unique and clear to its mission, and conveys an air of wisdom and refinement.
You immediately sense via the word “Guide” that the Charity Navigator service is an asset to you. The phrase “Intelligent Giving” feeds egos (who doesn’t want to be intelligent?) while it underscores the difficulty in wading through information to make an informed and wise giving choice.
It's well worth signing up to get the report to share it with your board. And while taglines are not the final word on marketing your organization, they certainly go a long way toward making your organization or event memorable.
Think for a moment. What is your tagline? Does it truly capture your relevance and the good work you are doing? Is it time to tweak your tagline? Do you even have a tagline? Food for thought. Bunnie
The Back Story: Great Taglines Promoting Good Causes
by Nancy Schwartz, Getting Attention
A nonprofit’s tagline is hands down the briefest, easiest and most effective way to communicate its identity and impact, or to lead its fundraising campaign, program marketing or special event promotion.
But this high-impact, low-cost marketing tactic is often overlooked or under-emphasized by nonprofits. GettingAttention.org’s 2008 survey of nonprofits showed that 7 in 10 nonprofits rated their tagline as poor or didn’t use one at all. The majority of nonprofits not using a tagline indicated that they had not thought about it or couldn’t come up with a good one.
The Nonprofit Tagline Awards program is designed to address this missed opportunity, and guide nonprofits to craft effective taglines.
This year, for this first time, voters selected program, fundraising and special event tagline award winners, in addition to the strongest organizational taglines. The addition of these three new tagline types gave more organizations a chance to showcase their best efforts to engage their target audiences.
The 17 winners, reviewed in this brief video, were selected by more than 6,100 voters from 70 finalists, identified by our expert panel of judges. The finalists were drawn from 2,700 nonprofit taglines entered in the 2010 program.
2010 Award Winners
Fundraising Tagline: Oregon Zoo Foundation: Capital campaign to fund lions' return after 10-year absence—Bring Back the Roar!
This memorable tagline plants a strong seed in one’s mind–You can hear and see that lion roaring. It’s fun, pithy, emotional and unique with a clear call to action (an absolute must for fundraising messaging).
Program Tagline: Massachusetts Dental Society (MDS): Awareness campaign to educate the public about the important relationship between oral health and overall health—Your Mouth Can Say A Lot About You
MDS’ tagline is strikingly personal. As a result, it provokes immediate interest (with a touch of emotion, my mouth?), generating an unavoidable urge to know more about the program.
Program Tagline: Youth Service America (YSA): Semester of Service—Serve a Semester. Change the World.
YSA engages hearts and minds in its passionate focus on improving the world. Its tagline opens a world of possibility to students, and invites them to act.
Special Event Tagline: Hirshberg Foundation for Pancreatic Cancer Research: Kids Can Cure Fun Run, LA Cancer Challenge—Little Feet. Big Strides.
This tagline is extremely engaging and visual. It fosters an emotional connection by declaring that small children can make a difference, while highlighting the direct impact that those who run it have on the cause.
Organizational Taglines
Arts & Culture: Coffee House Press—Where good books are brewing
Nonprofit literary publisher Coffee House Press prides itself on its measured acquisition and editorial process, and the active discussions percolated by its publications. Its clever mash-up of a tagline clearly and succinctly conveys both aspects of its unique way of doing business. The surprise of the mixed imagery (books, rather than coffee brewing) makes it easy to remember.
Association: Indiana State Council of the Emergency Nurses Association (ENA)—E.R. You Watch It... We Live It!
The Indiana ENA’s tagline draws a clear connection between its mission and its service delivery and is emotional, fun and highly memorable. The tagline’s reference to E.R.—the longest-running primetime medical drama (15 years)—has broad appeal as long as the show stays in reruns.
Civic Benefit: Drums Not Guns—Instruments of Mass Percussion
This tagline is a clever play on words (instruments of mass destruction), but remains clear and powerful. That's a delicate balance to strike, and this tagline does it well as it paints a crystal-clear picture in your mind of this organization’s focus.
Education: Osher Lifelong Learning Institute at Clemson University—Because Curiosity Knows No Age Limit
The Osher Institute’s tagline is both poignant and emphatic. It is a definitive and positive statement on seniors’ characteristics and capabilities, likely to engage the very seniors who are prime prospects for participating in the Institute’s learning opportunities.
Employment & Workforce Development: Volunteer Blind Industries—Our Vision Does Not Require Sight
Volunteer Blind Industries’ tagline surprises with its play on the word “vision.” This tagline makes the organization’s focus clear in a concise and compelling way, with a touch of inspiration.
Environment & Animals: Save the Strays Animal Rescue—Finding good homes for great dogs
Working smoothly in concert with the organization’s name, this tagline conveys the essence of Save the Strays’ impact. Our judge for this tagline category called this tagline “emotional catnip for every dog lover.”
In fact, she was so moved by this tagline that she went to the organization’s website to learn more, and ended up making a donation. That’s tagline success.
Faith-Based & Spiritual Development: Religions for Peace—Different Faiths, Common Action.
This tagline’s impact is based in its clever use of contrast and comparison. It clarifies what Religions for Peace does, and how it works, in just four words. Powerful!
Grantmaking: Greater Menomonie Area Community Foundation—Connecting People Who Care...With Causes That Matter
The Community Foundation’s tagline emphasizes the value it adds to giving, while clearly educating those who don’t know it on its role in the region.
Although we’ve heard from a few other community foundations that use this same tagline, that fact alone doesn’t counteract its impact. One key criterion for a high-impact tagline is that it isn’t used by other organizations hoping to engage the same target audiences. Since community foundations serve specific regions, that criterion is met.
Health & Sciences: United Hospice of Rockland, Inc. (UHR)—When time matters most.
UHR’s powerful tagline is a heart-stirring message that’s hard to forget. This tagline works because it is so simple, yet profound.
Human Services: Canine Companions for Independence (CCI)—Help is a four-legged word
This tagline tells the story in a style that is honest, compassionate and smart. The play on words works here because it catches you a bit off guard and gets you thinking about what CCI actually does.
International, Foreign Affairs & National Security: Episcopal Relief & Development—Healing a hurting world
This brief tagline quickly highlights the way in which Episcopal Relief & Development approaches its work, as it motivates compassion and a desire to learn more. It’s straightforward but emotional, a proven combo for taglines that connect.
Library: Edmonton Public Library—Spread the words.
Edmonton Public Library’s tagline is another example of effective surprise as a familiar saying takes an unexpected turn. Who would have thought that one little “s” could make a tagline sing—and zing?
Other: Charity Navigator—Your Guide To Intelligent Giving
This tagline is unique and clear to its mission, and conveys an air of wisdom and refinement.
You immediately sense via the word “Guide” that the Charity Navigator service is an asset to you. The phrase “Intelligent Giving” feeds egos (who doesn’t want to be intelligent?) while it underscores the difficulty in wading through information to make an informed and wise giving choice.
Monday, October 11, 2010
7 Quick Steps for Writing Grants
I have to make a confession, grant writing is my least favorite thing to do. So when I come across expert advice, like the tips below from Betsy Baker, I cheer. The first one about not creating new programs so you can slam your organization into a grant is the best! Creating a new program in order to get a grant may actually cost you money in the long run in terms of staff time, resources, etc. Following guidelines is critical. I hope these and the rest of Betsy's quick steps are useful to you. Bunnie
7 Quick Steps for Writing Grants
by Betsy Baker, Your Grant Authority
Sometimes I get into some pretty deep stuff about what I’ve learned during my last 16 years in fund raising and the tricks and tips I’ve used to secure boatloads of grant money. But sometimes I delve so deep to give my clients “insider” information that I forget to start with the basics. So, here you go, what is elementary to me is not for the grant writer that at this time is just poised for success and I promise not to leave you behind:
1. The grants you write should directly support your mission – Don’t go chasing those grant dollars that don’t apply to you and don’t crank up a new program just to get the money. Believe me when I tell you that it’s not worth it.
3. Identify potential funding – Research and homework are essential for success in this step. Carefully comb through the grant funder’s requirements and preferences before submitting an application that doesn’t fit their criteria.
4. Acquire guidelines from the grantor – Guidelines are there for a reason! Follow them carefully and submit your application according to their instructions.
5. Write the application in compliance with the guidelines – Duh! But do you know how many applications are rejected simply because the potential grantee didn’t know how to follow simple instructions? Be sure that yours isn’t in the “reject” pile for that reason.
6. Submit the application – Again, follow the directions given. If it states that the application must be in their hot, little hands by 5:00 p.m. on August 3rd, that doesn’t mean 5:05. I’ve heard horror stories from writers that have written their fingers to the nub only to not be able to get the application in on time. Bonus tip for you – start the application in plenty of time!
7. Administer the program well if funded – Once you find out that you’ve gotten the grant, start thinking about next year’s application. Give them no reason during the funding period not to fund you again. Spend the money exactly how you detailed in your budget and regularly report progress of your goals and objectives to the funder.
You can contact Betsy at http://www.yourgrantauthority.com/
7 Quick Steps for Writing Grants
by Betsy Baker, Your Grant Authority
Sometimes I get into some pretty deep stuff about what I’ve learned during my last 16 years in fund raising and the tricks and tips I’ve used to secure boatloads of grant money. But sometimes I delve so deep to give my clients “insider” information that I forget to start with the basics. So, here you go, what is elementary to me is not for the grant writer that at this time is just poised for success and I promise not to leave you behind:
1. The grants you write should directly support your mission – Don’t go chasing those grant dollars that don’t apply to you and don’t crank up a new program just to get the money. Believe me when I tell you that it’s not worth it.2. Determine programs that you can get funding for – Some of your programs are going to be more attractive to funders than others. Determine the program that the funder likes and match your application to those preferences.
3. Identify potential funding – Research and homework are essential for success in this step. Carefully comb through the grant funder’s requirements and preferences before submitting an application that doesn’t fit their criteria.
4. Acquire guidelines from the grantor – Guidelines are there for a reason! Follow them carefully and submit your application according to their instructions.
5. Write the application in compliance with the guidelines – Duh! But do you know how many applications are rejected simply because the potential grantee didn’t know how to follow simple instructions? Be sure that yours isn’t in the “reject” pile for that reason.
6. Submit the application – Again, follow the directions given. If it states that the application must be in their hot, little hands by 5:00 p.m. on August 3rd, that doesn’t mean 5:05. I’ve heard horror stories from writers that have written their fingers to the nub only to not be able to get the application in on time. Bonus tip for you – start the application in plenty of time!
7. Administer the program well if funded – Once you find out that you’ve gotten the grant, start thinking about next year’s application. Give them no reason during the funding period not to fund you again. Spend the money exactly how you detailed in your budget and regularly report progress of your goals and objectives to the funder.
You can contact Betsy at http://www.yourgrantauthority.com/
Labels:
board of directors,
fundraising,
grants,
membership,
nonprofits
Friday, October 8, 2010
Top 10 Ways to Screw Up Your End of Year Fundraising Campaign
It's mid-October, I hope you all have thought about what your end of year fundraising campaign is going to look like. Remember, here in the United States, tax-payers can take a deduction for charitable giving, and often send larger gifts in December in order to get those deductions. Gail Perry offers excellent advice on what you need to avoid when sending end of year appeals. My favorite? Not including the return envelope! I can't tell you how many organizations forget to do that! You must make it as easy as possible to donate to your organization, so please, include the return envelope. Bunnie
Top 10 Ways to Screw Up Your End of Year Fundraising Campaign
by Gail Perry, President of Gail Perry & Associates
There’s nothing more important this fall than your year-end fundraising effort. The next three months is the time when many charities receive most of their entire annual inflow of contributions.
And there is so much at stake right now. This year, more than ever, you’ve got to engage donors in your opportunity and ask them to join you – in a smart, effective and compelling way.
This article updates a list I created last fall. I’ve added more data and reminders for you here.
Please don’t make these mistakes!
Here’s my top 10 list of ways to sabotage your year-end fundraising effort.
1. Send a letter that’s hard to read, with ponderous sentences, long paragraphs and no white space. This fails the “easy to read” test, which is the first hurdle for your reader, who is skimming your prose for the highlights only. Check out my list of 115 Ways to Raise More Money by Mail for guidelines on writing an effective letter.
2. Send a letter much like last year’s with last year’s messaging, no visuals, no metaphors, no stories. Your reader is unlikely to keep reading if it is not interesting. You are not writing an academic treatise; instead you are writing marketing copy. Forget what you learned in your writing courses and instead copy a magazine’s writing style.
3. Bury The Ask deep inside a paragraph at the end of a sentence. Your reader must be able to easily find out how much you are asking for and for what purpose. Make it plainly clear what you are asking for – and ask cheerfully!
4. Don’t include a reply envelope. You’d be surprised how many organizations leave out this VITAL component – you have to make it easy for people to give. This really can be the kiss of death!
5. Don’t update your web site. Studies show that donors – even those who give by writing a check and sending it in the mail – will most often check out your web site to research you before they give. And your website MUST look professional and up-to-date! And it must convey credibility and legitimacy.
6. Only send out one appeal letter. This is disaster for many campaigns. Studies show that one letter will typically get a 15% response – NOT enough to make your year-end goal. Your donors are too busy and need repeated reminders. And no, it is not tacky to keep reminding them!
7. Don’t do phone followup. Studies show that a followup phone call can possibly double your results.
8. Don’t do an email push to non-donors the last two days of December. Studies show that a majority of on-line donors give in December and most of them are on the last two days of December. NOW is the time to get your online donation process working smoothly.
9. Don’t send a PROMPT, warm, personal thank you immediately to your donors. And “warm, personal” does not mean “on behalf of the board of directors we thank you for blah blah” – this impersonal bunk doesn’t warm your donor’s heart. A warm thank you uses the words “we” and “you” and is conversational in tone – not institutional. Penelope Burk’s all time favorite thank you letter begins like this: “You must have heard the cheers in our halls when we received your generous pledge.”
10. Don’t have your board members call donors to thank them within 24 hours of the gift’s receipt. Penelope Burk’s landmark studies showed that when board members made this type of followup call, then subsequent gifts from the donors rose by 39%!
Avoid at all costs, these mistakes. Create a dynamite year-end campaign that brings in the urgently needed resources you need!
Leave me a comment and tell me what you think!
To see more great tips from Gail Perry and to contact her, go to http://www.gailperry.com/
Top 10 Ways to Screw Up Your End of Year Fundraising Campaign
by Gail Perry, President of Gail Perry & Associates
There’s nothing more important this fall than your year-end fundraising effort. The next three months is the time when many charities receive most of their entire annual inflow of contributions.
And there is so much at stake right now. This year, more than ever, you’ve got to engage donors in your opportunity and ask them to join you – in a smart, effective and compelling way.
This article updates a list I created last fall. I’ve added more data and reminders for you here.
Please don’t make these mistakes!
Here’s my top 10 list of ways to sabotage your year-end fundraising effort.
1. Send a letter that’s hard to read, with ponderous sentences, long paragraphs and no white space. This fails the “easy to read” test, which is the first hurdle for your reader, who is skimming your prose for the highlights only. Check out my list of 115 Ways to Raise More Money by Mail for guidelines on writing an effective letter.
2. Send a letter much like last year’s with last year’s messaging, no visuals, no metaphors, no stories. Your reader is unlikely to keep reading if it is not interesting. You are not writing an academic treatise; instead you are writing marketing copy. Forget what you learned in your writing courses and instead copy a magazine’s writing style.
3. Bury The Ask deep inside a paragraph at the end of a sentence. Your reader must be able to easily find out how much you are asking for and for what purpose. Make it plainly clear what you are asking for – and ask cheerfully!
4. Don’t include a reply envelope. You’d be surprised how many organizations leave out this VITAL component – you have to make it easy for people to give. This really can be the kiss of death!
5. Don’t update your web site. Studies show that donors – even those who give by writing a check and sending it in the mail – will most often check out your web site to research you before they give. And your website MUST look professional and up-to-date! And it must convey credibility and legitimacy.
6. Only send out one appeal letter. This is disaster for many campaigns. Studies show that one letter will typically get a 15% response – NOT enough to make your year-end goal. Your donors are too busy and need repeated reminders. And no, it is not tacky to keep reminding them!
7. Don’t do phone followup. Studies show that a followup phone call can possibly double your results.
8. Don’t do an email push to non-donors the last two days of December. Studies show that a majority of on-line donors give in December and most of them are on the last two days of December. NOW is the time to get your online donation process working smoothly.
9. Don’t send a PROMPT, warm, personal thank you immediately to your donors. And “warm, personal” does not mean “on behalf of the board of directors we thank you for blah blah” – this impersonal bunk doesn’t warm your donor’s heart. A warm thank you uses the words “we” and “you” and is conversational in tone – not institutional. Penelope Burk’s all time favorite thank you letter begins like this: “You must have heard the cheers in our halls when we received your generous pledge.”
10. Don’t have your board members call donors to thank them within 24 hours of the gift’s receipt. Penelope Burk’s landmark studies showed that when board members made this type of followup call, then subsequent gifts from the donors rose by 39%!
Avoid at all costs, these mistakes. Create a dynamite year-end campaign that brings in the urgently needed resources you need!
Leave me a comment and tell me what you think!
To see more great tips from Gail Perry and to contact her, go to http://www.gailperry.com/
Labels:
board of directors,
direct mail,
donors,
fundraising,
membership,
nonprofit
Tuesday, October 5, 2010
Conference Planning, Hotel Negotiations and Avoiding the Dreaded Penalty
by Bunnie Riedel, Host, Nonprofit Conversation
This year I’ve heard more stories about bad conference attendance, being hit with hotel or meeting space penalties and outright cancellations of conferences. For nonprofits who count on conferences to bring in needed revenue, having a disappointing conference can not only be discouraging but can threaten the bottom line.
Nonprofits, businesses and government agencies are cutting back on travel or eliminating it altogether. A friend told me that even if he wanted to spend his own money to travel to a conference (and take vacation leave) he was discouraged from doing so because his government agency thought it would just “look bad.” I know of two regional conferences that were cancelled because of low registration due to travel bans. One of them was heavily penalized by the conference center because their contract guaranteed room rental and meal expenditures. I also know of two national organizations that received large penalties because they didn’t meet their room night obligation. In these instances, nonprofits who could little afford to pay the penalties were forced to do so because of contractual requirements.Perhaps it is time for your organization to take a hard look at your conference tradition. While conferences and meetings can mean a lot to your organizational culture; bringing members together for networking and fun; is a conference absolutely necessary and what will it mean to your organization to skip next year’s conference? Are you afraid of disappointing members or losing momentum? Without a conference will you become less relevant? Will you lose members if you don’t host a conference? Do you count on a conference as a source of revenue? And right now, can you count on a conference as a source of revenue or will it become a liability?
Could you achieve some of the same goals without a conference? Many organizations are moving to online meetings and workshops. Others are beefing up their online resources or hosting chat boards to give members a sense of connection. I think your members will completely understand if you take a one or two year conference hiatus.
If you negotiate hotel contracts a few years in advance (which actually is my recommendation) you may not have a choice in whether you host a conference or not. Typically for medium to large conferences, the opt-out period is eighteen months prior to the conference. Which brings up a point for current negotiations, tighten the terms of the opt-out period to at least one year and attempt to negotiate penalties for a nine month and six month opt-out. It is better you pay a flat penalty if you opt-out at nine months than go forward with a conference that causes you to pay conference planners, trade show costs, advertising costs, audio-visual expenses, meal guarantees and room night penalties.
Additionally, be sure to include in the contract a clause that if the hotel advertises a lower rate to the general public than what you have negotiated, your room rate drops to that lower rate. The last thing you want is to have your room rate undercut by online booking sites such as Priceline or Orbitz. Conference attendees will want that lower rate and will book outside of your block and that could cause you to not meet your room night obligation.
As a final note, everything, absolutely everything is negotiable right now. From how much you pay for coffee to what items you will serve for dinner to how much you will pay for audio-visual set ups (usually the most expensive items for conference). The economy has taken its toll on hotels and conference centers in the same way it has affected everything else. Don’t settle for fixed menus; work with the hotels and caterers to design menus that will be appealing but less expensive. You are bringing them business they would not have otherwise, allow them to accommodate you.
Contact Bunnie Riedel at info at riedelcommunications dot com
Conference or meeting tip: Don't buy tea, hardly anyone drinks it and you will be charged $65 to $85 just for hot water at every break set-up.
Labels:
conference planning,
conferences,
economy,
hotels,
membership,
negotiations,
nonprofit,
penalties
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